I also like the idea of having a long shot with one main image that entices the audience. The whole poster is then focused on that on image, so it needs to be domineering and a striking image that will evoke the feelings of terror and horror within anyone who views it.
'The Unborn' is an example of this, the long shot shows a generic horror convention, something appearing in the mirror behind the character, the long shot is able to portray this and therefore the genre is evident.
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