All 3 of these fonts are very simple but have an element of the horror genre. For example 'Fright Night' The 'F' and 'T' are longer than the other letters as if to resemble a dagger which can be a signifies of a horror film. Similarly the typeface in 'The Return', is effective the second 'R' is reversed the wrong way so a disequilibrium is evident within the poster.
The colour of white is very effective against the bold backgrounds of dark, blues, blacks, oranges and reds. The typeface on the poster is very important as it needs to fit with the poster and there needs to be a consistency with the products and a sense of branding.
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