Here are two horror film posters the use of low key lighting I have noticed is a regular convention of a horror poster. The colours of blacks, reds, and whites are also evident as the black may represent the darkness, death and the fear of the unknown, the red represents danger, blood, hell and violence and the white may represent the idea of the supernatural or a superior force or the innocence of the victim. In these two posters the use of these colours are very effective. The use of black in 'Mirrors' conceals the main image evoking a feeling of mystery within the audience as to what or who may it be? Similarly the use of white in 'Dead Silence' makes him look as if he may be dead, or returned from the dead? Just using half of his face again like 'Mirrors' adds an element or mystery and intrigue.
The font although simple is very creepy in the way it is presented especially 'Dead Silence' The font looks icy and cold, an indication of what happens to the body when you are dead. The use of the red in mirrors again reinforce the idea of danger or violence.
In contrast to this poster, which is a Rom Com starring Jennifer Lopez, the use of colours reflect that of the women it is aimed at. The use of pink automatically establish that it is aimed at females, and there will be a love story concerning the two characters on the poster. Their body language also is a huge indication to the film genre as they both seem happy and he appears to be looking at her in awe. The title and the font used again reiterate the feminism and love appeal.
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